GUIDE · KNITWEAR

Photographing jumpers and knitwear.

Knitwear doesn't forgive bad light. Or hidden pilling.

Garment on a hangerAI-generated
Before
AI try-on image: the same piece wornAI try-on image
After

In short

Show knitwear in daylight from the side, so the texture becomes visible. Photograph the label with the material, show pilling honestly and lay heavy jumpers flat instead of hanging them. On a hanger, knitwear stretches out of shape. Flat or worn, it looks the way it is.

The 6 rules for knitwear

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  1. Light from the side.AI try-on image

    Light from the side.

    Side light brings out the texture.

  2. Don't hang it.AI-generated

    Don't hang it.

    Heavy knitwear stretches. Show it flat or worn.

  3. Show the material.

    Show the material.

    Wool, cashmere, cotton: the label helps it sell.

  4. Pilling, honestly.

    Pilling, honestly.

    A fabric shaver helps; whatever remains goes in the photo.

  5. Show it worn.AI try-on image

    Show it worn.

    On a dress form or as an AI try-on image: you can see whether it's oversized or close-fitting.

  6. Cuffs and collar.AI-generated

    Cuffs and collar.

    Stretched cuffs often only show up close. Show them, and there are no surprises.

Frequently asked questions

How do I remove pilling before selling?

With a fabric shaver, carefully and flat. Whatever remains goes in the listing.

Can AI remove pilling?

No. Pilling is part of the condition and stays visible in the image. Vinted told the German magazine Öko-Test that the item must be represented accurately.

How do I show cashmere?

Photograph the label with the material and the surface up close in side light.

Flat or worn?

Both: worn (dress form or AI try-on image) for the cover photo, flat for measurements and details.

Sources

  1. Öko-Test (German-language): KI-Bilder auf Vinted & Co.: Sind KI-Tragebilder erlaubt? (13.08.2026, with a statement from Vinted and lawyer Jens K. Fusbahn)