GUIDE · SEASON
Selling winter coats: now is the time.
Coats and jackets move when it gets cold. Here's how to show them so they actually sell.
AI-generated
AI try-on imageIn short
Our recommendation: list winter coats and jackets from September, before it gets properly cold. Show them worn, on a dress form or as a labelled AI try-on image, so buyers can see length and cut, and photograph the lining, label and zip. A coat on a hanger looks like a sack. On a body you see what it can do.
The 7 rules for coats
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AI try-on imageList from September.
Our recommendation: get coats online before the cold arrives, not when everyone else does.
- AI try-on image
Show it worn.
On a dress form or as an AI try-on image: you only see length and cut on a body.
AI try-on imageOpen and closed.
One photo with the coat open, one closed.
AI-generatedPhotograph the lining.
The inside reveals quality and condition.
Label and material.
Wool, down, filling: it's on the label.
AI-generatedCheck the zip.
Does everything work? If not, say so in the text.
AI try-on imageGive measurements.
Shoulder, chest, length, sleeve in cm.
Where do winter coats sell best?
Our recommendation: lighter jackets on Vinted, where you print a prepaid shipping label after the sale. Heavy coats and expensive jackets on eBay, where you can also offer collection in person: no big parcel, and buyers can try it on. Sought-after outdoor brands on eBay too, where auctions are possible.
Frequently asked questions
When is the best time to sell winter coats?
Our rule of thumb: from September, when the season starts.
How do I photograph a coat?
On a hanger and worn, on a dress form or as a labelled AI try-on image: full length, daylight. Add the back, lining, label and details.
Which measurements do I need for coats?
Shoulder width, pit to pit, length and sleeve length in centimetres.
Should I post it or hand it over?
Lighter jackets post well. Heavy coats often sell better for collection.