KNOWLEDGE · NUMBERS

Numbers to quote: what the law and the platforms say.

Public numbers on HMRC reporting limits, AI labelling, fees and the second-hand market, each with source and date.

Every number with a source and date. We have no surveys of our own; this page only lists public numbers from laws, official guidance and the platforms’ own publications.

In short

Here we collect public numbers on selling second-hand clothes, each with source and date: from laws, official guidance and the platforms’ own publications. We have no surveys of our own. If you quote a number, please name the original source given with it.

Law and fees

With source and date, free to quote.

30 / €2,000

sales or euros (about £1,700) a year on the same platform: a seller below both limits is not reported to HMRC.GOV.UK, Reporting rules for digital platforms, updated 21 July 2026

£1,000

trading allowance a tax year: trading income up to this amount is tax-free. It counts income before expenses.GOV.UK, Tax-free allowances on property and trading income

2.8.2026

Since this date, the transparency obligations of the EU AI Act for AI-generated content apply (Art. 50).Regulation (EU) 2024/1689, Art. 50 and Art. 113; Goodwin, 3 August 2026

3–8% + £0.30–£0.80

Usual range of the Vinted fee the buyer pays at checkout in the UK.Vinted price list, last updated 8 October 2026

The market

With source and date, free to quote.

€10.8bn

Gross merchandise value (GMV) traded on Vinted in 2025, 47% more than in 2024.Vinted, Financial results 2025, 9 April 2026

€1.1bn

Vinted’s revenue in 2025, 38% more than in 2024.Vinted, Financial results 2025, 9 April 2026

61.8m

Zara items were for sale on Vinted in June 2024, plus 59.7m from H&M.FashionUnited UK, 24 June 2024

Frequently asked questions

Can I use these numbers?

Yes. Please name the original source given with each number. If our collection helps you, we’d appreciate a link to mykiki.style.

Why are there no kiki numbers of your own?

Because we have no surveys of our own. We only collect numbers that are public and dated.

How up to date is this?

Every number has a date. We update when laws or fees change or new numbers come out.

Sources

  1. GOV.UK: Reporting rules for digital platforms (updated 21 July 2026), accessed 25 October 2026
  2. GOV.UK: Tax-free allowances on property and trading income, accessed 25 October 2026
  3. Regulation (EU) 2024/1689 (AI Act), Art. 50 and Art. 113
  4. Goodwin: Not Delayed, Not Deferred: EU AI Act Transparency Obligations Are Now in Force (3 August 2026)
  5. Vinted: Price list (Vinted fee, last updated 8 October 2026), accessed 25 October 2026
  6. Vinted: Financial results 2025 (9 April 2026)
  7. FashionUnited UK: With 61.8m Zara items on sale at Vinted, is circular fashion in trouble? (24 June 2024)