GUIDE · RULES

AI try-on images on Vinted, Depop and eBay: what applies where?

Where the platforms' rules are, what has been said publicly and what the law says about misleading listings.

kiki editorial team · Updated 25 October 2026 · 3 min read

AI try-on image: the same piece worn — After

In short

The rule pages of Vinted and eBay don't mention AI, and Depop's terms mention it only for Depop's own listing tools (opened on 24 and 25.10.2026). Vinted told the German magazine Öko-Test that AI is not banned per se, as long as the item is represented accurately. The legal line is misleading the buyer, not the AI itself. Our recommendation: label it, and add your real photos.

Rules don't ban AI
Misleading is off-limits
Real photos as well

What do the platforms say about AI images?

Platform	Rule page	Public statement on AI	Our recommendation
Vinted	Catalogue Rules, don't mention AI	AI not banned per se, the item must be represented accurately (Vinted to Öko-Test and NOS, August 2026)	AI image first, real photos right behind it, labelled
Depop	Terms of Service, mention AI only for Depop's own listing tools	None found	AI image first, real photos right behind it, labelled
eBay	Picture policy, doesn't mention AI	None found	AI image first, real photos right behind it, labelled

As of 25 October 2026; the pages were opened on 24 and 25 October 2026. Rules change, so read the current version on the platform.

What does the law say about misleading photos?

For a private sale in England, Citizens Advice explains that goods must match their description (Sale of Goods Act 1979); a buyer who gets something else can ask the seller for the difference in value. Our recommendation: treat every image like part of the description. It must show the item as it is.

Speaking to Öko-Test about German law, lawyer Jens K. Fusbahn names two more things that are off-limits: other people's images, even if AI has changed them (manufacturer photos, shop images, influencer photos), and distorted logos or patterns, which can infringe trademark and design rights.

Does the EU AI Act apply to me as a private seller?

The AI Act is EU law, and the UK is not an EU member. Article 50 of the AI Act has applied since 2 August 2026: providers of AI systems must mark generated images in a machine-readable way, and deployers must disclose deepfakes. Under the definition in Article 3, someone who uses an AI system in the course of a personal, non-professional activity is not a deployer. According to Öko-Test, the labelling duty is aimed at businesses, and the regulation does not name private sellers. Voluntary labelling still makes sense.

Frequently asked questions

Can Vinted suspend my account if I use AI images?

Vinted told Öko-Test that it removes listings or suspends accounts when AI is used to mislead. When else an account can be restricted is set out in the Catalogue Rules.

Can I edit a manufacturer's photo with AI?

No. Other people's images stay other people's images, even when changed. Always start from your own photo.

Are the rules different if I sell as a business?

Yes. According to Öko-Test, the EU AI Act's labelling duty applies to businesses. What Vinted says about selling as a business is on its help page Commercial selling.

Where do I find the current rules?

In Vinted's Catalogue Rules, Depop's Terms of Service and eBay's picture policy. We link them in the table and below.