BRAND GUIDE
Selling second-hand COS.
Where to sell, how to find the price and what your photos should look like.
AI try-on imageIn short
COS is part of H&M Group. Our recommendation is Vinted, for knitwear, coats, trousers and dresses. If an item has a loose cut, show it on a person, as an AI try-on image or on a dress form: on a hanger, loose quickly looks shapeless. Mention whether the cut is meant to be loose.
What do you show for COS items?
| Category | Our platform recommendation | Photo tip |
|---|---|---|
| Knitwear | Vinted | Texture in side light |
| Coats | Vinted | On a person, full length |
| Trousers | Vinted | Show cut and length |
| Dresses | Vinted | Show the drape on a person |
| T-shirts | Vinted | As a bundle or together with knitwear |
Our recommendation, not market data. You find the price through sold listings of the same item: here’s how.
How to photograph COS items
On a hanger
Honest, but you can’t see how it fits. Belongs in the listing as a real photo.
AI try-on imageAs an AI try-on image
Shows as an AI try-on image that loose is intended. On the hanger it just looks too big.
Label and details
Photograph the label, material and signs of wear up close. Which details Vinted wants to see for branded items is in Vinted’s Help Centre.
Which measurements belong in the listing?
- The size from the label, exactly as it says there.
- Chest and length, measured flat.
- Whether the cut is meant to be loose, so nobody looks for a size smaller.
How to measure properly: Measuring clothes. Converting sizes: UK, EU, US.
Frequently asked questions
What do I sell individually from COS?
Our recommendation: knitwear, coats, trousers and dresses individually, T-shirts as a bundle or together with knitwear.
How do I show loose cuts?
On a person: as an AI try-on image or on a dress form. And mention that the cut is meant to be loose, so nobody orders a size smaller.
Which platform suits COS?
Our recommendation: Vinted.