BRAND GUIDE
Selling second-hand Zara.
Where to sell, how to find the price and what your photos should look like.
AI try-on imageIn short
Our recommendation for Zara is Vinted. Sell coats, blazers and trend pieces individually, basics as a bundle. Because so many Zara items are online, the first photo decides: the item on a person, as an AI try-on image or on a dress form. Add the size from the label and the measurements.
What do you show for Zara items?
| Category | Our platform recommendation | Photo tip |
|---|---|---|
| Coats | Vinted | List in autumn, show on a person |
| Blazers | Vinted | On a person, otherwise the shoulder doesn’t work |
| Dresses | Vinted | Show the length on a person |
| Jeans | Vinted | Inside leg in the listing |
| Basics | Vinted, as a bundle | Sell as a bundle |
Our recommendation, not market data. You find the price through sold listings of the same item: here’s how.
How to photograph Zara items

On a hanger
Honest, but you can’t see how it fits. Belongs in the listing as a real photo.
AI try-on imageAs an AI try-on image
As an AI try-on image, without photographing yourself. Our recommendation for the first photo.

Label and details
Photograph the label, material and signs of wear up close. Which details Vinted wants to see for branded items is in Vinted’s Help Centre.
Which measurements belong in the listing?
- The size from the label, exactly as it says there.
- For blazers and coats, shoulder width and length.
- For trousers and jeans, waist and inside leg.
How to measure properly: Measuring clothes. Converting sizes: UK, EU, US.
Frequently asked questions
Where is the best place to sell Zara?
Our recommendation: Vinted. For vintage or menswear pieces, eBay can be worth a look too.
What can I ask for second-hand Zara?
Go by sold listings of the same item in the same condition. More on this: Finding the right price.
Which size do I put in the listing?
The one from the label, plus the measurements. Then nobody has to guess how the item fits.