BRAND GUIDE
Selling second-hand H&M.
Where to sell, how to find the price and what your photos should look like.
AI try-on imageIn short
There is a lot of second-hand H&M around, so bundles are worth it. We would list jackets, designer collaborations and trend pieces in good condition individually. Show the label: H&M prints several countries’ sizes side by side, on our sample item EUR 40 next to US 10. Sell basics as a bundle.
What do you show for H&M items?
| Category | Our platform recommendation | Photo tip |
|---|---|---|
| Jackets and coats | Vinted | On a person, open and closed |
| Designer collaborations | Vinted, eBay | Show the label with the collection name |
| Dresses | Vinted | Show the length on a person |
| Children’s clothes | Vinted | Bundle by size |
| Basics | Vinted, as a bundle | Sell as a bundle |
Our recommendation, not market data. You find the price through sold listings of the same item: here’s how.
How to photograph H&M items
On a hanger
Honest, but you can’t see how it fits. Belongs in the listing as a real photo.
- AI try-on image
As an AI try-on image
Shows as an AI try-on image that even a basic fits well. Sets you apart from a hundred hanger photos.
Label
Size and material at a glance. This is a real H&M label with sizes for several countries. Which details Vinted wants to see for branded items is in Vinted’s Help Centre.
What’s on the H&M label?
| Label | EUR 40 | US 10 | CA 10 | MX 10 |
|---|
Read from the label of the H&M denim shirt in our photo. Other items may differ.
Frequently asked questions
Is it worth selling second-hand H&M?
Our recommendation: list jackets, designer collaborations and trend pieces in good condition individually, basics as a bundle.
Why does the H&M label say EUR 40 and US 10?
H&M prints the size for several countries on the label. In the listing, give the size as it is on the label and add the measurements; the UK size is in our size conversion.
Where do I sell H&M children’s clothes?
Our recommendation: as a bundle by size, on Vinted.